Pain Point/Solution 3

Zero Control

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Pain

1. Ask a question related to the lack of control they have with the power company to get them engaged
2. Introduce the idea of the power company having control over them through a bandwagon technique.
3. Give them some sort of story, data or idea to paint a picture in their mind.  Here are two Examples:some text
   1. What happened is that people began to conserve energy pretty seriously to stay out of the high usage tiers and avoid the high rates… Well to combat that, Edison made it so each and every household no matter the usage amount would pay those high rates in the busiest times so no one could escape it.
   2. Imagine if there was one person that owned all of the homes in the valley and we all paid rent to them. They increased rates as they wanted, made up random and unfair rules, and nobody could control it. It would seem unjust wouldn’t it? Well that’s what’s happening with electricity, but we’re so used to it that we don’t notice. Every homeowner has the ability to control their situation and take their power back.
   3. What most of your neighbors have mentioned is that if the power company decides to increase your rates by 30-40% tomorrow,  you really don't have a ton of options, can you think of any? Your neighbor mentioned that really you only have two options at that point 1. You pay the 30-40% increase to your bill. 2. You don't pay the increase and they flip off the power. 

Solution

1. Explain how solar provides freedom from that control!

The reason most of the neighbors liked the idea of solar is at that point you’re the boss, you control the price.   You don't have to worry about someone choosing to increase your monthly prices. 

When did Edison force you guys to switch to the time of use program? I don’t know, maybe a year ago. It’s so crazy that they even have the ability to do that, you know? In fact, talking with your neighbors, that’s one of the biggest reasons they decided to finally drop the power company–they felt like they had no control over anything.  What happened is that people began to conserve energy pretty seriously to stay out of the high usage tiers and avoid the high rates… Well to combat that, Edison made it so each and every household no matter the usage amount would pay those high rates in the busiest times so no one could escape it. They add random taxes and fees! Have you noticed on your power bill all of the ridiculous taxes and fees hidden in there? Oh yeah, I’ve seen it.

These are the kinds of things one can avoid if you control the power. And you can by having a little mini-power plant that powers your home through solar. Because you own it, and it’s completely separate from the power company, they can’t raise your rates, make you pay random taxes, or force you into their preferred programs.

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