Debt/loan

“I don’t want to get a loan”

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Similar to a home, we are able to help homeowners stop renting and instead own their power. How we accomplish this is by locking in a 25 yr total (loan term) price and spreading that into monthly payments. This is how the customer is able to pay flat and fixed payments that never increase. There is good debt and there is bad debt. A bad debt for example would be financing an $80,000 truck, as the truck depreciates and loses value. An example of good debt would be a house mortgage, because shelter is a need and the alternative is renting. Which is better, renting with no “loan/debt”? Or owning the home and building equity, but you’d need to borrow the money to do it? We all know that ideally owning the home is a much better option. In fact, the definition of “debt” is: something, typically money, that is owed or due. One might say that renting is truly the worst form of debt, as it is money owed or due that isn’t adding any equity or return on money spent.

Here is an example of how you might overcome this:

• Feel: Ex: I completely understand
• Felt: In fact, a lot of your neighbors have mentioned the same, and
• Found: They found two things:some text
  • Renting is the worst form of debt.
  • Similar to a home, this is a good form of debt.
• Transitional Phrase or Question: Ex: Another big reason your neighbors have decided to look at an alternative is Because… (Transition to Pain)

Customer: I don’t want to get a loan and go into debt for this

Sales Rep: Hey, I totally understand! In fact, a lot of your neighbors shared the same concern, and they found two things. The first one was that they were renting their power from the power company and that by renting they were still indebted to the power company regardless because it’s basically a lifetime contract. I mean, what happens if you refuse to pay your power bill that’s due?

Customer: They’d shut off my power.

Sales Rep: Right! And they’d send you to collections. The second thing is that similar to a home’s mortgage, this is a very good debt because it’s swapping a rented payment for something that is controlled and builds equity over time. So although you may now have debt, it’s a better debt than your current situation… Another big reason your neighbors have decided to look at an alternative is Because… (Transition to Pain)

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