55-38-7 Rule/Verbal

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2 - The Foundation

In sales, it's essential to understand how to communicate with potential customers in a way that's engaging and effective. The 7/38/55 rule is a powerful tool that can help you do just that. This rule states that 7% of communication is conveyed through words or verbal, 38% through tone of voice or Para Verbal, and 55% through body language or Nonverbal. By being aware of these percentages and how they impact your interactions with customers, you can improve your sales performance and build stronger relationships.

The Importance of Words (7%)

Although words only account for 7% of communication, they are still important. It's crucial to choose the right words and use them in the most effective way possible. This means being clear, concise, and relevant to your customer's needs. When speaking, avoid using jargon or overly technical language that may confuse the customer. Instead, focus on language that is easy to understand and relatable.

The Power of Tone of Voice (38%)

Tone of voice plays a significant role in how your message is received. This includes the pitch, pace, and volume of your voice. A friendly, confident tone of voice can build trust and put your customer at ease. Conversely, a harsh or impatient tone can create tension and drive customers away. Make sure to listen carefully to your customer's tone of voice as well, as it can give you valuable insights into their thoughts and feelings.

The Influence of Body Language (55%)

Body language is perhaps the most significant factor in communication, as it accounts for 55% of the message you convey. This includes facial expressions, posture, and gestures. Make sure to maintain eye contact, smile, and stand up straight when interacting with customers. These positive body language cues will make you appear confident, attentive, and engaged in the conversation. Also, pay attention to your customer's body language. If they're crossing their arms or avoiding eye contact, they may be feeling uncomfortable or defensive.

By understanding the 7/38/55 rule, you can become a more effective salesperson. Remember, words are important, but tone of voice and body language play a much larger role in how your message is received. Make sure to pay attention to all three factors, and you'll be well on your way to building stronger relationships with your customers and closing more sales.