Day 5 Task

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2 - The Foundation

Todo List

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Quiz

What is the primary aim of the bandwagon technique mentioned in the text?

Open Slack

To introduce the concept of electricity bills.

To highlight the benefits of energy conservation.

To engage the customer by emphasizing shared frustrations.

To provide data on electricity usage patterns.

How does the text illustrate the lack of control homeowners have over their electricity bills?

Open Slack

By comparing the power company to a landlord with arbitrary rent increases.

By discussing the benefits of energy conservation efforts.

By providing statistics on the average household energy consumption.

By detailing the process of rate increases by the power company.

What is one of the main pain points mentioned regarding power bills?

Open Slack

The inconvenience of paying bills online.

The lack of control and predictability in monthly and yearly payments.

The availability of budget billing programs from power companies.

The preference for shorter loan terms.

How does the text suggest addressing homeowners who raise concerns about budget billing programs?

Open Slack

By encouraging them to switch power companies.

By offering discounts on their first year of payments.

By highlighting the predictability of payments provided by the solution.

By explaining the benefits of online bill payment options.

What is the key difference between the solution offered and budget billing programs by power companies?

Open Slack

The solution provides lower monthly payments.

The solution offers shorter contract terms.

The solution provides truly predictable payments for the long term.

The solution requires homeowners to pay based on estimated usage.

What is the purpose of a pullback in the sales pitch, as described in the text?

Open Slack

To increase pressure and expectation on the homeowner.

To create intrigue and decrease pressure on the homeowner.

To force the homeowner into making a quick decision.

To aggressively push the product onto the homeowner.

How does the text suggest using pullbacks effectively in the sales pitch?

Open Slack

By presenting the product as the only option available to the homeowner.

By adding qualifiers to statements and decreasing pressure on the homeowner.

By aggressively pursuing the homeowner to make a purchase.

By emphasizing the urgency of the decision-making process.

What psychological theory, mentioned in the text, helps explain why people often feel the need to take action when presented with an information gap?

Open Slack

The Pressure Principle

The Availability Bias

The Information-Gap Theory

The Decision Paradox

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