Pain Point/Solution 1
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Inflation
Talking about inflation will oftentimes be the easiest pain point to gain some ground with. Inflation isn’t just affecting the cost of power but interest rates, property taxes, insurance, food, gas, utilities and almost everything else in our lives monetarily. People are passionate about inflation because they can relate and because they are living through it. Don’t let this moment be an opportunity wasted by just mentioning inflation. Help them FEEL the pain of inflation and the solution that solar will bring into their lives. Sure, solar might not be a fix-all solution for inflation. But it can be a massive help with one of the highest inflating commodities in our economy.
Here is an overview example of what building pain on inflation and presenting the solution might look like. Remember there are many different ways to do it. This example is simple and effective for those learning.
Pain:
- Bandwagon with neighbors
- Get them to agree on some sort of rate increase
- Statistics and facts on rate of inflation with power company
- Why rates are going up and will continue to go up
Solution:
- Bill Swap, No upfront cost
- Never increase again
Example:
Rep: Yeah, just talking with a lot of your neighbors, they’ve noticed a massive increase this past year with electricity rates. Isn’t it crazy how much prices keep jumping right now?
Customer: Yeah it’s ridiculous (be conversational)
Rep: Right, [power company] just had a big rate hike [x number of] months ago, did you guys notice that in your bill?
Customer: No actually.
Rep: Well what’s going on is because of the [event, law, project, situation, etc] the power company is forced to increase prices, and unfortunately it’s not going to be slowing down any time soon. With solar, for no upfront cost we will be able to completely eliminate that increasing power bill, and swap it out for a cheaper solar bill that will never increase again. Again, there’s no upfront cost which means if your home qualifies, there are no install fees.
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