Pain Point/Solution 2
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Rent vs Own
Our society has become completely blind to the fact that every month the money we pay for our electricity is going down the drain. We are okay with this because that’s how it is for a lot of commodities in life. But homeowners aren’t realizing that for about the same cost they could be owning it instead of renting it. By owning it, it will increase the value of their home. It will be on a consistent flat payment, and eventually you will have free power and no more payments. If you are forced to spend money each month on your power bill, why not be a little smarter about it and make that money work for you.
Here is an overview example of what building pain on rent vs own and presenting the solution might look like. Remember there are many different ways to do it. This example is simple and effective for those learning.
Pain
- Ask a question to lead into analogy
- Make analogy of renting vs owning a housesome text
- Losing each rent payment to the landlord
- No equity
- There’s no end date
- Help them see they are renting their powersome text
- You are renting your power
- Your power bill is a lost expense
- It doesn’t increase the value of your home
- There’s no end date
Solution
- Redirect the money you’re currently spending into an asset
- Have an end date
Example:
Rep: Is this your first home? Or have you guys owned in the past?
Customer: No, we’ve owned it for about 15 years now.
Rep: That’s awesome! I bet you guys are so glad you decided to own your house instead of rent it. Just curious, because I know people decide to own for many different reasons, but why’d you decide to buy instead of rent?
Customer: Oh, well it’s the only way to go.
Rep: Right! Well you guys were smart to recognize that money spent renting is completely down the drain and can’t benefit you like building equity can when owning the home yourself. Not to mention that there is actually an end date to the payment. The reason I bring this up is because solar is pretty much the same principle–right now you are renting your power from [power company name], and I’m here to help you own it instead.
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