Creating A solution
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Solution is Solar
After you’ve built pain with the customer you’re going to present solar as the solution to that issue you covered. It shouldn’t feel like building pain and presenting the solution are two separate parts when you’re talking. They should complement each other and build off of each other. Sales is not about selling, but about building trust and educating.
Your product is the solution, and your role is to guide your customers to it. Be sure you have these points memorized like the back of your hand. To help you remember the basic points you should be hitting on, below we will break it down to a simple list of the points you should be touching on.
Then we will give you some dialog just as an example of how it might sound on the doors. Building value in your product is absolutely essential! Almost every homeowner will get lost in the solution if you aren’t speaking clearly, slowly, and plainly. The more they understand, the closer they get to saying yes. Customers don't buy products; they invest in solutions. Show them how your product is the investment they've been waiting to make.
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