Guidelines For Marketing

Legal Compliance:

• Reps must follow all local and state laws

Customer Freedom:

• Customers should not face mandatory enrollment with a specific Alternative Retail Electric Supplier (Third Party Energy Provider) as part of their solar contract.

Fair Practices:

• Prohibition of unfair, deceptive, or abusive acts or practices UDAAP (unfair, deceptive,or abusive acts or practices) in all customer interactions.
• Regular self-assessment by Approved Vendors to detect and address potential UDAAP violations across various business areas, including marketing, sales, and service provision.

Advertising Standards:

• Advertising claims must be truthful and transparent, avoiding any form of deception or misrepresentation.
• Claims should be substantiated by factual and verifiable evidence.
• Compliance with advertising laws, regulations, and guidance, including those provided by the Federal Trade Commission.
• Caution against referring to PV systems as "free" unless there are no costs incurred by the customer for the system or its energy production.

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